The flavors of autumn and Halloween

The flavors of autumn and Halloween

Every year, supermarket aisles embrace the colors of autumn. While the United States is certainly the region most impacted by this phenomenon, other regions are not far behind, particularly Europe, which accounts for a significant share of new product launches with seasonal positioning for autumn and Halloween.

In this trend report, we invite you to discover the most popular brown notes for the current period, along with recently launched market products that have impressed us with their originality.