Our sustainable vanilla program
to ensure a positive impact
For over a decade, PROVA has promoted greater responsibility for the vanilla industry in Madagascar, the birthplace of the “Queen of Spices”. We expanded this commitment in 2022 with the exciting introduction of Care&Act Vanilla, a new sustainable initiative in the southeast area of Sava, the vanilla-growing region.
We are convinced of the necessity to transform our business models for greater sustainability within our agri-food sectors. We firmly believe in the importance of building strong and collaborative partnerships, both upstream
and downstream of our value chain. This is why we created this newsletter. Its purpose is to share with you not only the challenges on the ground but also the progress of our program.Why? Because it’s information that enables action. “Taking care and acting” on the ground means that we are able to offer you responsibly-sourced vanilla beans, extracts, and flavors that offer unique tastes. We hope to engage with you on this journey!
By choosing PROVA’s sustainable vanilla range or by joining the program alongside us, together we can cultivate the taste of a better world.
Muriel ACAT – President
Our program focuses on five key areas: Agriculture, education, health, lifestyle, and the environment. PROVA measures the program against over 50 KPIs, aimed to ensure quality and traceability of our actions. We are thrilled to present our current accomplishments: