We are pleased to share our 2022 trend report with you, which encompasses 5 key trends:
GOOD FOR PLANET : Planetary health has emerged as the foremost consumer concern, even surpassing human health considerations. Innova further reveals that, amidst this eco-anxiety, three out of four consumers anticipate companies will invest in sustainable development.
GOOD FOR PEOPLE : For several years, the Clean label, organic, and sustainable product trends have exerted a significant influence on the transformation of the food industry.
PERFECTLY CARAMEL : We recognize that many consumers seek more comforting flavors, and caramel stands as arguably one of the most iconic. Caramel offers a sensory journey, varying significantly across regions. It also facilitates intriguing flavor combinations, such as salted butter caramel, which elevate a traditional confection into an exquisite and creative delicacy.
FROM TALES TO TASTE : Everyone seeks magic and enchantment, a sentiment particularly amplified within the culinary domain. We have observed the introduction of innovative products that draw inspiration from the fantastical realm. These fantastical flavors are frequently derived from tales and legends. While these concepts are abstract, each can be materialized through a distinct flavor profile.
A JOURNEY ACROSS DESSERT : There is unparalleled satisfaction in indulging in your favorite confection infused with a dessert flavor. This phenomenon may account for the significant surge in new dessert-flavored product launches, such as crème brûlée ice cream or a Black Forest flavor biscuit.
To identify these trends, we leveraged the expertise and know-how of our teams, complemented by long-term intelligence gathering from leading agri-food industry publications. We trust these trends will provide valuable inspiration.
We invite you to revisit our website soon or contact us to discover the upcoming trends for 2023!